Fox Sports Design

Nascar “Gas Station”

Friday, February 5, 2010

In the past, we focused on creating CG epics to portray the power, speed, and thrills of NASCAR. However, this season we consciously made a sea change in direction and decided to try to find a much more emotional and humanistic connection to the sport. “Gas Station” is a continuation of that approach.

NASCAR on FOX “Diner”

Thursday, January 14, 2010

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We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.

NASCAR on FOX “Projection”

Thursday, January 14, 2010

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We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.

NASCAR on FOX “Track”

Thursday, January 14, 2010

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We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.

Fox Fantasy Football

Friday, August 28, 2009

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So what do we do with a Fantasy Football spot where we’re not allowed to use any NFL footage, stills or logos, and we also had no screen grabs, artwork, or images from the website to use?

MLB All-Star Game “Magnet”

Thursday, July 2, 2009

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The brief for our 2009 All-Star Game called for us to highlight that the game was in St. Louis. So we cycled through “St. Louis” ideas and naturally kept focusing on the Arch.

MLB “Maps”

Wednesday, May 13, 2009

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Having trouble keeping track of all the brand new MLB ballparks? Maybe you need the ultimate MLB GPS mapping system to help you locate Fox’s game of the week?

NASCAR “Underground”

Thursday, January 29, 2009

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Maybe it’s the speed, maybe it’s the power, or maybe it’s just the ear-splitting noise, but something about tackling a new NASCAR project always inspires a lot of really interesting and fun ideas for us to dive into, and this year was no exception.

Sylvania “All The Details”

Monday, December 15, 2008

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This was a somewhat unusual project for us, in that where we were asked to create a spot for Sylvania HD TV’s to run during Chicago Blackhawk games.

BCS “Maze”

Wednesday, October 22, 2008

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We’ve always been huge fans of Method (naturally), and it was a thrill and an honor to have them come aboard and work with us on this cinematic epic of a spot.