FUEL TV IDs “Logo”
We were thrilled when our friends over at FUEL TV asked us to create some new on-air IDs. Fox Sports Creative Director, Josh Nichols, found modern-day warrior Lynn Thompson’s YouTube videos and recognized a star right away.
FUEL TV IDs “Shredding”
We were thrilled when our friends over at FUEL TV asked us to create some new on-air IDs. Fox Sports Creative Director, Josh Nichols, found modern-day warrior Lynn Thompson’s YouTube videos and recognized a star right away.
FUEL TV IDs “Bike”
We were thrilled when our friends over at FUEL TV asked us to create some new on-air IDs. Fox Sports Creative Director, Josh Nichols, found modern-day warrior Lynn Thompson’s YouTube videos and recognized a star right away.
MLB All-Star Game “Sand”
Fox Sports Designs’ in-house team partnered up with VFX heavyweights, The Mill, to create a very surreal day at the beach for some of baseball’s biggest superstars. With the All-Star game coming to Southern California this year it seemed like a natural to incorporate one of Californias’ most iconic features…the beach.
Nascar “Gas Station”
In the past, we focused on creating CG epics to portray the power, speed, and thrills of NASCAR. However, this season we consciously made a sea change in direction and decided to try to find a much more emotional and humanistic connection to the sport. “Gas Station” is a continuation of that approach.
NASCAR on FOX “Diner”
We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.
NASCAR on FOX “Projection”
We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.
NASCAR on FOX “Track”
We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.
Fox Fantasy Football
So what do we do with a Fantasy Football spot where we’re not allowed to use any NFL footage, stills or logos, and we also had no screen grabs, artwork, or images from the website to use?
MLB All-Star Game “Magnet”
The brief for our 2009 All-Star Game called for us to highlight that the game was in St. Louis. So we cycled through “St. Louis” ideas and naturally kept focusing on the Arch.
MLB “Maps”
Having trouble keeping track of all the brand new MLB ballparks? Maybe you need the ultimate MLB GPS mapping system to help you locate Fox’s game of the week?
NASCAR “Underground”
Maybe it’s the speed, maybe it’s the power, or maybe it’s just the ear-splitting noise, but something about tackling a new NASCAR project always inspires a lot of really interesting and fun ideas for us to dive into, and this year was no exception.
Sylvania “All The Details”
This was a somewhat unusual project for us, in that where we were asked to create a spot for Sylvania HD TV’s to run during Chicago Blackhawk games.
BCS “Maze”
We’ve always been huge fans of Method (naturally), and it was a thrill and an honor to have them come aboard and work with us on this cinematic epic of a spot.
MLB Playoffs “Newsstand”
Headlines change, covers suddenly animate, and players burst from the confines of the printed page in this campaign for the NLCS and World Series.
BCS Ratings
Sometimes clip-based spots can be an absolute nightmare to deal with, but sometimes it just turns into a really cool opportunity to do something fun.
Fox Sports HD ID
Mark brought Renascent in for an NFL pitch and they delivered beautiful boards we absolutely fell in love with.
MLB All-Star Game “Rafters”
Yankee Stadiums iconic facade, along with giant billboards of today’s greatest baseball stars, magically appear across New York City to herald the arrival of the final All-Star Game ever at legendary Yankee Stadium.
NASCAR “Engine City”
Nascar hit the airwaves in February, and with that came one of the department’s most sought after campaigns.
Super Bowl XLII Pregame
The red carpet bash for the 2008 Super Bowl was going to be the biggest to date. To showcase the event, Fox Sports created a Jack and the Beanstalk inspired spot…
NFL Playoffs on Fox
NFL Playoffs mean snow, drama, and awesome slow-mo footage with a raspy narrator.
BCS Ladders
Fox Sports in-house creative team has partnered with visual effects house Buf to produce a visually arresting spot announcing the arrival of College Football’s Bowl Championship Series to Fox this season.
Fantasy Football “L.T.”
The goal was to brand foxsports.com as a destination for fantasy football owners by establishing it as the home of LaDainian Tomlinson.
