We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.
Continue reading...Thursday, July 2, 2009
The brief for our 2009 All-Star Game called for us to highlight that the game was in St. Louis. So we cycled through “St. Louis” ideas and naturally kept focusing on the Arch.
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Thursday, January 14, 2010
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