Fox Sports Design

Nascar “Gas Station”

In the past, we focused on creating CG epics to portray the power, speed, and thrills of NASCAR. However, this season we consciously made a sea change in direction and decided to try to find a much more emotional and humanistic connection to the sport. “Gas Station” is a continuation of that approach.

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NASCAR on FOX “Track”

We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.

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Sylvania “All The Details”

This was a somewhat unusual project for us, in that where we were asked to create a spot for Sylvania HD TV’s to run during Chicago Blackhawk games.

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BCS Ratings

Sometimes clip-based spots can be an absolute nightmare to deal with, but sometimes it just turns into a really cool opportunity to do something fun.

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MLB All-Star Game “Rafters”

Yankee Stadiums iconic facade, along with giant billboards of today’s greatest baseball stars, magically appear across New York City to herald the arrival of the final All-Star Game ever at legendary Yankee Stadium.

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BCS Ladders

Fox Sports in-house creative team has partnered with visual effects house Buf to produce a visually arresting spot announcing the arrival of College Football’s Bowl Championship Series to Fox this season.

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Eye of the Storm

The purpose of this spot was to drive viewers to tune in a documentary about the LSU football teams season after Hurricane Katrina.

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“Green” ID

There was a hot rush to produce a network ID that trumpeted our green initiatives. We raced into production.

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Best Damn Sports Show Period “Nightclub”

Dave Mellott pitched a pretty interesting idea that hewed closely to where this spot landed, and our boss really loved the idea of a modern “Copacabana” style club…so that’s what we did.

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NFL “Vending Machine”

A vending machine is a lot like the NFL, don’t you think? They both have too much good stuff, usually overstimulate you, and always seems to bring a smile to your face.

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