Nascar “Gas Station”
In the past, we focused on creating CG epics to portray the power, speed, and thrills of NASCAR. However, this season we consciously made a sea change in direction and decided to try to find a much more emotional and humanistic connection to the sport. “Gas Station” is a continuation of that approach.
NASCAR on FOX “Track”
We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.
Sylvania “All The Details”
This was a somewhat unusual project for us, in that where we were asked to create a spot for Sylvania HD TV’s to run during Chicago Blackhawk games.
BCS Ratings
Sometimes clip-based spots can be an absolute nightmare to deal with, but sometimes it just turns into a really cool opportunity to do something fun.
MLB All-Star Game “Rafters”
Yankee Stadiums iconic facade, along with giant billboards of today’s greatest baseball stars, magically appear across New York City to herald the arrival of the final All-Star Game ever at legendary Yankee Stadium.
BCS Ladders
Fox Sports in-house creative team has partnered with visual effects house Buf to produce a visually arresting spot announcing the arrival of College Football’s Bowl Championship Series to Fox this season.
Eye of the Storm
The purpose of this spot was to drive viewers to tune in a documentary about the LSU football teams season after Hurricane Katrina.
Best Damn Sports Show Period “Nightclub”
Dave Mellott pitched a pretty interesting idea that hewed closely to where this spot landed, and our boss really loved the idea of a modern “Copacabana” style club…so that’s what we did.
NFL “Vending Machine”
A vending machine is a lot like the NFL, don’t you think? They both have too much good stuff, usually overstimulate you, and always seems to bring a smile to your face.
BCS Bowl Bash
We needed a playful, fast-paced, somewhat irreverent take on a boatload of bowl games.
Super Bowl Pregame “Rooms”
In this spot we travel through a stylized environment consisting of many different theme rooms, meant to mirror the pregame festivities.
NASCAR “Road Race”
Nascar’s most famous cars are seen racing at incredible speeds and performing impossible stunts as they make their way over, under, around, and on top of American landmarks such as Times Square, Hoover Dam, the St.Louis Arch, and the Las Vegas Strip.
MLB All-Star Game “Pinball”
FOX Sports teamed up with design, animation and visual effects studio BL:ND to place the biggest stars in Major League Baseball inside a pinball machine for a new spot promoting the All-Star Game.
NASCAR “Roller Coaster”
The fastest NASCAR race meets the fastest thrill ride in our Daytona Motor Speedway spot.
CFB “Revolution”
When you think of College Football you think of pageantry, tradition and pandemonium.
