Posts Tagged ‘Creative Director Rob Hoover’

MLB Playoffs “Newsstand”

MLB Playoffs "Newsstand"

Headlines change, covers suddenly animate, and players burst from the confines of the printed page in this campaign for the NLCS and World Series.


ATP Tennis // Paclife Open4

ATP Tennis // Paclife Open4

We designed a patchwork of visually dense and varied frames which became the style for the spot.


Sport Science Teasers

Sport Science Teasers

For this new show launch, we started with three different teaser spots.


Sport Science

Sport Science

For this new show launch, we started with three different teaser spots.


NASCAR “Galaxy”

NASCAR “Galaxy”

Fox Sports in-house creative team partnered with visual effects house Digital Domain to produce a visually arresting 60 second space epic announcing the return of the Daytona 500.


Dog Show

Dog Show

No footage, no budget…no problem.


NFL “Boardgame”

NFL "Boardgame"

We wanted something fun and fast-paced for our NFL on FOX campaign. Rob Hoover hunkered down with Tom Neston to design some really great boards for this elaborate “Mousetrap” styled boardgame.


NFL “Chalkboard”

NFL "Chalkboard"

Our friends at Blind pitched us this idea with some the sweetest boards we’ve ever seen.


Super Bowl Pregame “Rooms”

Super Bowl Pregame "Rooms"

In this spot we travel through a stylized environment consisting of many different theme rooms, meant to mirror the pregame festivities.


MLB All-Star Game “Pinball”

MLB All-Star Game “Pinball”

FOX Sports teamed up with design, animation and visual effects studio BL:ND to place the biggest stars in Major League Baseball inside a pinball machine for a new spot promoting the All-Star Game.