The brief for our 2009 All-Star Game called for us to highlight that the game was in St. Louis. So we cycled through “St. Louis” ideas and naturally kept focusing on the Arch.
Maybe it’s the speed, maybe it’s the power, or maybe it’s just the ear-splitting noise, but something about tackling a new NASCAR project always inspires a lot of really interesting and fun ideas for us to dive into, and this year was no exception.
Mark brought Renascent in for an NFL pitch and they delivered beautiful boards we absolutely fell in love with.
Nascar hit the airwaves in February, and with that came one of the department’s most sought after campaigns.
Every year we seem to do an All-Star campaign that features shooting a boatload of players and hoping for the best when we get back into the edit bay. This year was no exception.
We needed a playful, fast-paced, somewhat irreverent take on a boatload of bowl games.
Nascar’s most famous cars are seen racing at incredible speeds and performing impossible stunts as they make their way over, under, around, and on top of American landmarks such as Times Square, Hoover Dam, the St.Louis Arch, and the Las Vegas Strip.
We wanted something that would feel really grand and epic for this combo Super Bowl/Daytona spot and decided to make falling flags of giant scale the core of the piece.