Posts Tagged ‘Creative Director Blake Danforth’

MLB All-Star Game “Sand”

MLB All-Star Game “Sand”

Fox Sports Designs’ in-house team partnered up with VFX heavyweights, The Mill, to create a very surreal day at the beach for some of baseball’s biggest superstars. With the All-Star game coming to Southern California this year it seemed like a natural to incorporate one of Californias’ most iconic features…the beach.


Nascar “Gas Station”

Nascar “Gas Station”

In the past, we focused on creating CG epics to portray the power, speed, and thrills of NASCAR. However, this season we consciously made a sea change in direction and decided to try to find a much more emotional and humanistic connection to the sport. “Gas Station” is a continuation of that approach.


Fox Fantasy Football

Fox Fantasy Football

So what do we do with a Fantasy Football spot where we’re not allowed to use any NFL footage, stills or logos, and we also had no screen grabs, artwork, or images from the website to use?


MLB “Maps”

MLB "Maps"

Having trouble keeping track of all the brand new MLB ballparks? Maybe you need the ultimate MLB GPS mapping system to help you locate Fox’s game of the week?


BCS Ratings

BCS Ratings

Sometimes clip-based spots can be an absolute nightmare to deal with, but sometimes it just turns into a really cool opportunity to do something fun.


NFL Playoffs on Fox

NFL Playoffs on Fox

NFL Playoffs mean snow, drama, and awesome slow-mo footage with a raspy narrator.


NFL “Vending Machine”

NFL  "Vending Machine"

A vending machine is a lot like the NFL, don’t you think? They both have too much good stuff, usually overstimulate you, and always seems to bring a smile to your face.


MLB “Final Cut”

MLB "Final Cut"

A room full of editors hard at work piecing together some of fall baseball’s most exciting finishes?


MLB All-Star Game “Steel”

MLB All-Star Game  "Steel"

The MLB All-Star game is the biggest and most watched event of the summer. It was an epic challenge that needed an equally grand idea.


CFB “Revolution”

CFB  “Revolution”

When you think of College Football you think of pageantry, tradition and pandemonium.