UFC on FOX – “Ordinary Guys”

UFC on FOX - "Ordinary Guys"

We reached out to Anderson Silva, Jon Jones, and Frankie Edgar – some of the UFC’s biggest stars – to join in on a little case study that we conducted.

UFC on FX – “Wires”

UFC on FX - "Wires"

We looked to Logan in NYC to create a package for our networks at FX, Fox Deportes, and Fuel that could grab their diverse audiences and introduce them to the Octagon.

UFC on FOX – “Sympathy”

UFC on FOX - "Sympathy"

This promo had to convey the importance and excitement of FOX’s first network-televised UFC event. We had to use existing fight footage in a way that felt big and cinematic with a graphic treatment and style to support it.