After an exhaustive creative exploration, the answer was found lying right in front of us… A color wheel. The perfect vehicle (sorry, couldn’t resist) to showcase the unique and beautiful automobiles of Barrett Jackson.
Adam Corolla has been in the public eye for over a decade, and has found success as a radio personality, television host, and a comedian. So, at this point, his fans might think that they know the man pretty well. That’s about to change when they discover just how far he is willing to take his love for cars.
Before embarking on this visual journey I was asked by our lead creative, Robert Gottlieb, “What is the sound of one hand clapping.” I was drawing a blank, but I said “I think I’m with you.” Again he asked, “Now Blake, I want you to imagine a spot with a Tachometer, just a tachometer – that’s it.” ”Okay,” I said, “I think I get it…”
The aim of this project was to re-launch NASCAR on Speed for the 2011 season. It was determined this piece should also be utilized as a package for the entire seasons spots, including a theme for trucks, the race for the title and all star race.