The purpose of this spot was to drive viewers to tune in a documentary about the LSU football teams season
after Hurricane Katrina. The main challenge was that we didn’t have any footage available at the time of production
of this spot. We did have audio clips we could use, but no cleared footage. Designing in black with small, classic
titles helped the spot feel important, and using bright colorful lights to accent the design helped the tone feel hopeful
and not despairing. Oh, and we created a hurricane vortex by mixing pancake batter into a bowl and shooting it on
our video camera.

Credits

Fox Sports VP/Creative Director - Robert Gottlieb
Fox Sports EP - Paul Andraos
Design and Animation - Guillermo Lecuona & Greg Paul Malone
Editor - Felipe Fenton
Sound Design - Jay Hayes @ Fox & Dave Hodge @ Finger

For this new show launch, we started with three different teaser spots. We mixed hi-speed show clips with a highly stylized 35mm film shoot helmed by Rob Hoover to create a surreal and futuristic environment that showcased athletes and their respective sports in a unique and fascinating way.

Credits

EVP Fox Sports - Eric Markgraf
SVP/Creative Director - Robert Gottlieb
Creative Director/Director - Rob Hoover
Executive Producer - Bill Battin
Writer/Producer - Jason Scott
Visual FX/Design/Compositors - Thomas Downs, Marguerite Cargill
Editor - Junior McRae
Designer - Tom Neston
Sound Design/Original Music - Jay Hayes

Dave Mellott pitched a pretty interesting idea that hewed closely to where this spot landed,
and our boss really loved the idea of a modern “Copacabana” style club…so that’s what we did.
The harness-cam on Salley was a pain to work with (more for him then us), and we never did get
the kitchen flames just right, but Daniel Pearl’s photography and Guillermo’s glowing BDSSP cube
made it all good in the end.

Credits

EVP Marketing, FSN - Eric Markgraf
VP/Creative Director, FSN - Robert Gottlieb
Creative Director FSN - David Mellott
Director - Robert Gottlieb and David Mellott
DP - Daniel Pearl
Production Design - Shel Greb

Production Company - Marsha Hunt Productions
Fox Producer - Bill Battin
Editor - Tom Hok
Music - Dave Hodge @ FINGER LA
Flame VFX - Cari Chadwick, Rene Chamblain
Design - Tom Neston, Guillermo Lecuona

No footage, no budget…no problem. Rob Hoover and Tom Neston came up with one of our
all-time favorite examples of good creative and good design combining to create something out of nothing.

Credits

Creative Director - Rob Hoover
Graphic Designer - Tom Neston
Sound Design - Jay Hayes