The purpose of this spot was to drive viewers to tune in a documentary about the LSU football teams season after Hurricane Katrina.
For this new show launch, we started with three different teaser spots.
Dave Mellott pitched a pretty interesting idea that hewed closely to where this spot landed, and our boss really loved the idea of a modern “Copacabana” style club…so that’s what we did.
No footage, no budget…no problem.