For FOX Sports’ coverage of the NFC Playoffs we turned to the textural and tactile nature of fashion photography tear sheets, with key players from each of our Wildcard contenders captured in stasis amongst crisp, clean and beautifully rendered glass slides.
JB Smoove loves the football on FOX, and he loves riffing on things. Put the two together and…voila!
The amazing designers and artists at Superfad pitched us this surreal football/rocket launch a few years back. Couldn’t do it then, but got to do it now. Sweet.
As the super bowl pretty well promotes itself it was determined to make sure the games audience tuned in early to catch fox’s red carpet pregame event. Generating as much excitement as possible was the purpose of this spot to make sure everyone was there for the build up to the big game.
The red carpet bash for the 2008 Super Bowl was going to be the biggest to date. To showcase the event, Fox Sports created a Jack and the Beanstalk inspired spot…
NFL Playoffs mean snow, drama, and awesome slow-mo footage with a raspy narrator.
A vending machine is a lot like the NFL, don’t you think? They both have too much good stuff, usually overstimulate you, and always seems to bring a smile to your face.
We wanted something fun and fast-paced for our NFL on FOX campaign. Rob Hoover hunkered down with Tom Neston to design some really great boards for this elaborate “Mousetrap” styled boardgame.
Our friends at Blind pitched us this idea with some the sweetest boards we’ve ever seen.
In this spot we travel through a stylized environment consisting of many different theme rooms, meant to mirror the pregame festivities.