The red carpet bash for the 2008 Super Bowl was going to be the biggest to date. To showcase the event, Fox Sports created a Jack and the Beanstalk inspired spot...
NFL Playoffs mean snow, drama, and awesome slow-mo footage with a raspy narrator.
A vending machine is a lot like the NFL, don’t you think? They both have too much good stuff, usually overstimulate you, and always seems to bring a smile to your face.
We wanted something fun and fast-paced for our NFL on FOX campaign. Rob Hoover hunkered down with Tom Neston to design some really great boards for this elaborate “Mousetrap” styled boardgame.
Our friends at Blind pitched us this idea with some the sweetest boards we’ve ever seen.
In this spot we travel through a stylized environment consisting of many different theme rooms, meant to mirror the pregame festivities.
We wanted something that would feel really grand and epic for this combo Super Bowl/Daytona spot and decided to make falling flags of giant scale the core of the piece.
