NASCAR

NASCAR on FOX – “Scanlines”

NASCAR on FOX - "Scanlines"

We went for an elegant graphic approach for our 2012 NASCAR package partnering with NYC-based Thornberg & Forester.


NASCAR on FOX – “He’s a Fan”

NASCAR on FOX - "He's a Fan"

Several years ago there was a really fun NASCAR on Fox campaign called “He’s A Fan”. That campaign was so sweet we were asked to do an updated take on it this year to help promote our 2010 NASCAR on Fox season. Proving that dedicated NASCAR fans will take their thrills wherever they can find them, here’s our update on “He’s A Fan”.


SPEED ID

SPEED ID

SPEED ID “I Believe” :20

SPEED ID "I Believe" :20

SPEED ID “I Believe” :30

SPEED ID "I Believe" :30

Nascar “Gas Station”

Nascar “Gas Station”

In the past, we focused on creating CG epics to portray the power, speed, and thrills of NASCAR. However, this season we consciously made a sea change in direction and decided to try to find a much more emotional and humanistic connection to the sport. “Gas Station” is a continuation of that approach.


NASCAR on FOX “Diner”

NASCAR on FOX “Diner”

We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.


NASCAR on FOX “Projection”

NASCAR on FOX “Projection”

We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.


NASCAR on FOX “Track”

NASCAR on FOX “Track”

We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.


NASCAR “Underground”

NASCAR "Underground"

Maybe it’s the speed, maybe it’s the power, or maybe it’s just the ear-splitting noise, but something about tackling a new NASCAR project always inspires a lot of really interesting and fun ideas for us to dive into, and this year was no exception.


NASCAR “Engine City”

NASCAR  “Engine City”

Nascar hit the airwaves in February, and with that came one of the department’s most sought after campaigns.


NASCAR “Galaxy”

NASCAR “Galaxy”

Fox Sports in-house creative team partnered with visual effects house Digital Domain to produce a visually arresting 60 second space epic announcing the return of the Daytona 500.


NASCAR “Road Race”

NASCAR  “Road Race”

Nascar’s most famous cars are seen racing at incredible speeds and performing impossible stunts as they make their way over, under, around, and on top of American landmarks such as Times Square, Hoover Dam, the St.Louis Arch, and the Las Vegas Strip.


NASCAR “Roller Coaster”

NASCAR “Roller Coaster”

The fastest NASCAR race meets the fastest thrill ride in our Daytona Motor Speedway spot.