Foxsports.com is taking the internet by storm, leaving countless websites to be cast aside and forgotten. What happens when these relics of the internet become sentient? Well, naturally, they return in a holographic form to haunt their former users.
The guys at The Daily called and said Mr. Murdoch had specifically asked for “the Fox Sports guys in LA” to do a commercial announcing the new iPad app to air in the Super Bowl. The bad news? The Super Bowl was 14 days away when they called.
This was a somewhat unusual project for us, in that where we were asked to create a spot for Sylvania HD TV’s to run during Chicago Blackhawk games.
Mark brought Renascent in for an NFL pitch and they delivered beautiful boards we absolutely fell in love with.
We designed a patchwork of visually dense and varied frames which became the style for the spot.
For this new show launch, we started with three different teaser spots.
The goal was to brand foxsports.com as a destination for fantasy football owners by establishing it as the home of LaDainian Tomlinson.
Phillip came up with some really great boards to help connect football and the computer to help promote Foxsports.com as a new player in the fantasy football world.