So what do we do with a Fantasy Football spot where we’re not allowed to use any NFL footage, stills or logos, and we also had no screen grabs, artwork, or images from the website to use?
Fox Sports design recently received top honors at the Emmy Sports Awards. ———————– Outstanding Sports Promotional Announcement MLB All-Star Game ‘Rafters’ & Outstanding Sports Promo NASCAR on FOX ‘Engine City’ campaign.
This was a somewhat unusual project for us, in that where we were asked to create a spot for Sylvania HD TV’s to run during Chicago Blackhawk games.
Mark brought Renascent in for an NFL pitch and they delivered beautiful boards we absolutely fell in love with.
We designed a patchwork of visually dense and varied frames which became the style for the spot.
For this new show launch, we started with three different teaser spots.
The goal was to brand foxsports.com as a destination for fantasy football owners by establishing it as the home of LaDainian Tomlinson.
There was a hot rush to produce a network ID that trumpeted our green initiatives. We raced into production.
Phillip came up with some really great boards to help connect football and the computer to help promote Foxsports.com as a new player in the fantasy football world.