FUEL TV

EllisMania – “Cell Animation”

EllisMania - "Cell Animation"

Our friends at FUEL TV challenged us to condense the sheer chaos of action sports star Jason Ellis’ television show, “EllisMania,” into a thirty second commercial. Fortunately, with the help of Bill Sneed and his team at Yankee Peddler, we had the tools to get the job done.


FUEL TV – Crusty’s Dirt Demons

FUEL TV - Crusty's Dirt Demons

Inspired by the conversational format made popular by the Home Shopping Network, we enlisted three beautiful Fuel TV personalities that would catch the attention of our male audience and had them discuss Fuel’s shows in a fun, breezy way.


FUEL TV – Bondi Beach Rescue

FUEL TV - Bondi Beach Rescue

Inspired by the conversational format made popular by the Home Shopping Network, we enlisted three beautiful Fuel TV personalities that would catch the attention of our male audience and had them discuss Fuel’s shows in a fun, breezy way.


Fuel TV – “Subway”

Fuel TV - “Subway”

We needed a quick and effective way to persuade people to watch FUEL TV’s nightly show, “The Daily Habit.” We figured that the only logical ultimatum was to threaten to kill a few puppies and kittens if people failed to tune in. Mission accomplished.


Fuel TV – “Fearless Wednesdays”

Fuel TV - "Fearless Wednesdays"

Coming up with a cohesive look for programming that ranges from Australian lifeguards to redneck daredevils would be a daunting task for a network that doesn’t have charismatic and beautiful on-screen talent at its disposal. Fortunately, FUEL TV was not lacking in that department.


FUEL TV IDs “Logo”

FUEL TV IDs "Logo"

We were thrilled when our friends over at FUEL TV asked us to create some new on-air IDs. Fox Sports Creative Director, Josh Nichols, found modern-day warrior Lynn Thompson’s YouTube videos and recognized a star right away.


FUEL TV IDs “Shredding”

FUEL TV IDs "Shredding"

We were thrilled when our friends over at FUEL TV asked us to create some new on-air IDs. Fox Sports Creative Director, Josh Nichols, found modern-day warrior Lynn Thompson’s YouTube videos and recognized a star right away.


FUEL TV IDs “Bike”

FUEL TV IDs "Bike"

We were thrilled when our friends over at FUEL TV asked us to create some new on-air IDs. Fox Sports Creative Director, Josh Nichols, found modern-day warrior Lynn Thompson’s YouTube videos and recognized a star right away.