So much of soccer is based on tradition, which is why we created a spot emphasizing one of our traditions: putting the stars of today front and center.
It needed to be big, it needed to be epic, and it needed to kick you in the…. well, you get the idea. We were asked to create an open that would run before every live game on Fox Soccer.
Soccer fans rejoiced the arrival of Fox Soccer Channel’s all new on-demand service and mobile app, Fox Soccer 2Go, and we were pretty excited to have an excuse to reach out to the gang at Capacity for the launch spot.
The creation of this cosmic spot was a true collaboration; it all began in Sweden with an animated logo courtesy of Important Looking Pirates that was based on explosive design frames from Stephen Schuster.
To the uninitiated, scarves usually mean mittens and sometimes kittens. Of course when we talk about Soccer, Football or Footie, the Scarf has a storied tradition of being the badge of honor for soccer fans all over the world.
We’ve just recently begun doing work for some of the other networks within the Fox universe, and this Fox Soccer Channel spot is an example of why we’re thrilled to have the opportunity to branch out a bit.
As soon as we learned that we would start doing some work for Fox Soccer Channel, we knew we had to get over to England and capture some of the passion of the most hardcore soccer fans in the world.