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Fox Sports Designs’ in-house team partnered up with VFX heavyweights, The Mill, to create a very surreal day at the beach for some of baseball’s biggest superstars. With the All-Star game coming to Southern California this year it seemed like a natural to incorporate one of Californias’ most iconic features…the beach.
We’ve just recently begun doing work for some of the other networks within the Fox universe, and this Fox Soccer Channel spot is an example of why we’re thrilled to have the opportunity to branch out a bit.
As soon as we learned that we would start doing some work for Fox Soccer Channel, we knew we had to get over to England and capture some of the passion of the most hardcore soccer fans in the world.
In the past, we focused on creating CG epics to portray the power, speed, and thrills of NASCAR. However, this season we consciously made a sea change in direction and decided to try to find a much more emotional and humanistic connection to the sport. “Gas Station” is a continuation of that approach.
We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.
If it’s Sunday morning then it’s time to deliver some NFL action to fans around the country.
So what do we do with a Fantasy Football spot where we’re not allowed to use any NFL footage, stills or logos, and we also had no screen grabs, artwork, or images from the website to use?
The brief for our 2009 All-Star Game called for us to highlight that the game was in St. Louis. So we cycled through “St. Louis” ideas and naturally kept focusing on the Arch.
Having trouble keeping track of all the brand new MLB ballparks? Maybe you need the ultimate MLB GPS mapping system to help you locate Fox’s game of the week?
Fox Sports design recently received top honors at the Emmy Sports Awards. ———————– Outstanding Sports Promotional Announcement MLB All-Star Game ‘Rafters’ & Outstanding Sports Promo NASCAR on FOX ‘Engine City’ campaign.
