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Fox Deportes – Con Garra

Fox Deportes - Con Garra

Our objective was to give viewers a taste of how ferocious some of the world’s greatest athletes could be. We figured that placing the viewer alone with them in a dimly lit, compact space was a good start.


NFL on FOX – “Launch”

NFL on FOX - "Launch"

The amazing designers and artists at Superfad pitched us this surreal football/rocket launch a few years back. Couldn’t do it then, but got to do it now. Sweet.


The Car Show – “Adam Loves Cars”

The Car Show - "Adam Loves Cars"

Adam Corolla has been in the public eye for over a decade, and has found success as a radio personality, television host, and a comedian. So, at this point, his fans might think that they know the man pretty well. That’s about to change when they discover just how far he is willing to take his love for cars.


Con Garra – “Yankees”

Con Garra - "Yankees"

Our objective was to give viewers a taste of how ferocious some of the world’s greatest athletes could be. We figured that placing the viewer alone with them in a dimly lit, compact space was a good start.


EllisMania – “Cell Animation”

EllisMania - "Cell Animation"

Our friends at FUEL TV challenged us to condense the sheer chaos of action sports star Jason Ellis’ television show, “EllisMania,” into a thirty second commercial. Fortunately, with the help of Bill Sneed and his team at Yankee Peddler, we had the tools to get the job done.


MLB on FOX – “Traditions” – Playoff Nails

MLB on FOX - "Traditions" - Playoff Nails

Baseball is home to some of sports’ most sacred traditions. Some would see these institutions and respectfully leave them be, and some would not. Guess which route we went?


MLB on FOX – “Traditions” – Autotuner

MLB on FOX - "Traditions" - Autotuner

Baseball is home to some of sports’ most sacred traditions. Some would see these institutions and respectfully leave them be, and some would not. Guess which route we went?


MLB on FOX – “Traditions” – Monkey

MLB on FOX - "Traditions" - Monkey

Baseball is home to some of sports’ most sacred traditions. Some would see these institutions and respectfully leave them be, and some would not. Guess which route we went?


NASCAR on SPEED

NASCAR on SPEED

The aim of this project was to re-launch NASCAR on Speed for the 2011 season. It was determined this piece should also be utilized as a package for the entire seasons spots, including a theme for trucks, the race for the title and all star race.


The Daily

The Daily

The guys at The Daily called and said Mr. Murdoch had specifically asked for “the Fox Sports guys in LA” to do a commercial announcing the new iPad app to air in the Super Bowl. The bad news? The Super Bowl was 14 days away when they called.


Fuel TV – “Subway”

Fuel TV - “Subway”

We needed a quick and effective way to persuade people to watch FUEL TV’s nightly show, “The Daily Habit.” We figured that the only logical ultimatum was to threaten to kill a few puppies and kittens if people failed to tune in. Mission accomplished.


Fuel TV – “Fearless Wednesdays”

Fuel TV - "Fearless Wednesdays"

Coming up with a cohesive look for programming that ranges from Australian lifeguards to redneck daredevils would be a daunting task for a network that doesn’t have charismatic and beautiful on-screen talent at its disposal. Fortunately, FUEL TV was not lacking in that department.


It’s Good to Have a Ring – “Pool Party”

It’s Good to Have a Ring – “Pool Party”

Most regular people may not know it, but the world is divided into two types of people. Those who have Super Bowl rings…and those who don’t.


It’s Good to Have a Ring – “Airport”

It’s Good to Have a Ring – “Airport”

Most regular people may not know it, but the world is divided into two types of people. Those who have Super Bowl rings…and those who don’t.


It’s Good to Have a Ring – “Booth”

It’s Good to Have a Ring – “Booth”

Most regular people may not know it, but the world is divided into two types of people. Those who have Super Bowl rings…and those who don’t.


It’s Good to Have a Ring – “Hotel Lobby”

It’s Good to Have a Ring – “Hotel Lobby”

Most regular people may not know it, but the world is divided into two types of people. Those who have Super Bowl rings…and those who don’t.


It’s Good to Have a Ring – “How does it feel?”

It’s Good to Have a Ring – “How does it feel?”

There is conflict in the land of the NFL on FOX. There are tensions. There are jealousies that threaten to tear this family apart.


It’s Good to Have a Ring – “Paranoid”

It’s Good to Have a Ring – “Paranoid”

There is conflict in the land of the NFL on FOX. There are tensions. There are jealousies that threaten to tear this family apart.


It’s Good to Have a Ring – “Ring Envy”

It’s Good to Have a Ring – “Ring Envy”

There is conflict in the land of the NFL on FOX. There are tensions. There are jealousies that threaten to tear this family apart.


BPL IDs – Arsenal

BPL IDs – Arsenal

BPL IDs – Manchester United

BPL IDs – Manchester United

BPL IDs – Scarf

BPL IDs – Scarf

Barclay’s Premiere League IDs


FUEL IDs

We were thrilled when our friends over at Fuel asked us to create some new on-air IDs. Fox Sports Creative Director, Josh Nichols, found modern-day warrior Lynn Thompson’s YouTube videos and recognized a star right away.