Regular season college football games for the first time ever on FOX? Clearly an announcement we should make with solemnity, reverence, and great restraint. Or, we could have unicorns and exploding announcers. Hmmm, tough call.
We’ve always been huge fans of Method (naturally), and it was a thrill and an honor to have them come aboard and work with us on this cinematic epic of a spot.
Sometimes clip-based spots can be an absolute nightmare to deal with, but sometimes it just turns into a really cool opportunity to do something fun.
We needed a playful, fast-paced, somewhat irreverent take on a boatload of bowl games.
When you think of College Football you think of pageantry, tradition and pandemonium.