Mark brought Renascent in for an NFL pitch and they delivered beautiful boards we absolutely fell in love with. We switched
it from an NFL project to a network HD piece, and Josh took over working with Joost to deliver this really eye catching piece.
It was a little bumpy getting this off the ground (the time zone and language difference made it all a bit more challenging for
Keith and Josh) but Joost was awesome and we’re really proud of this new ID.

Credits

Design and Animation - Renascent

Fox Sports SVP/Creative Director - Robert Gottlieb
Fox Sports Creative Director - Josh Nichols
Fox Sports Creative Director - Mark Denyer-Simmons
Fox Sports Producer - Keith Hritz
Fox Sports Sound Design - Mic Brooling

Press

Read more about the design process at ProVideoCoalition.com

Yankee Stadium’s iconic facade, along with giant billboards of today’s greatest baseball
stars, magically appear across New York City to herald the arrival of the final All-Star Game
ever at legendary Yankee Stadium.

To promote the landmark final All-Star Game at Yankee Stadium this July, the Fox Sports in-house Creative Group came
up with a concept of having Yankee Stadium’s famous white facade animate and appear on iconic New York landmarks,
while massive mechanical billboards of todays star players simultaneously start appearing on top of skyscrapers. To achieve
the visual effects needed to bring the spot to life, Fox Sports’ creative team once again partnered with Paris based visual
effects house BUF.

FOX Sports SVP/Creative Director Robert Gottlieb and Designer Guillermo Lecuona created the campaign based on boards
designed by Lecuona, and Gottlieb and Lecuona co-directed the 2 day live action shoot on location in New York. Fox Sports
Flame artist Kevin Prendiville was able to previz many of the animation sequences, which allowed FOX Sports and BUF to
lock in the editorial before shooting a single frame. The final spot features a seamless blend of stock footage, stills, and
35mm film along with RED camera footage shot in New York.

“The biggest challenge we faced on our shoot was getting the cameo by Derek Jeter and Alex Rodriquez. We had them on
set for about 9 minutes, and we shot in front of the stadium just a few hours before a game against the Red Sox, so it was
a really crazy scene to pull off” said Gottlieb.

Editor Kirk Smith found the perfect track to convey the emotional sense of awe and anticipation the spot called for with
“Lazy Eye” by Silversun Pickups, and the amazingly detailed sound design by Fox Sports Mic Brooling brought New York
to life.

Live Action

Director - Robert Gottlieb and Guillermo Lecuona
DP - Mott Hopfel
Producer - Lissa Weiss

Fox Sports

EVP Marketing - Eric Markgraf
SVP/Creative Director - Robert Gottlieb
Design & Creative - Guillermo Lecuona
Executive Producer - Bill Battin
Coordinating Producer - Becky Schaefer
Editor - Kirk Smith

Flame Compositing & Design - Kevin Prendiville
Sound Design - Mic Brooling

BUF

Supervisor - Lucas Salton
VFX Supervisor & Flame artist - Thibault Debaveye
Producer - Audrey-Anne Bazard

Year - 2008

Nascar hit the airwaves in February, and with that came one of the department’s most sought after campaigns.

This year Jason Scott and Mark Denyer-Simmons brought “Engine City” to the masses. It was a hyper-surreal interpretation of what goes on in one of the massive engines of a NASCAR during a race. BUF was the production Inc. that did all of the heavy lifting once Mark and Jason flushed out the idea. Fortunately during pre-production the remastered Blade runner DVD was hitting the shelves so there was plenty of inspiration front and center. Done completely in CG, “engine City” really captured the essence of the fury and power that is Nascar.

………………………………………………………………………

STORYBOARDS

Credits

EVP Fox Sports - Eric Markgraf
SVP/Creative Director - Robert Gottlieb
Lead Creatives Jason Scott & Mark Denyer-Simmons
Executive Producer - Bill Battin
Editor - Kirk smith
Production Company - Buf
Audio - Mic Brooling

Fox Sports in-house creative team has partnered with visual effects house Buf to produce a visually arresting spot
announcing the arrival of College Football’s Bowl Championship Series to Fox this season.

“Getting the Orange Bowl, Sugar Bowl, Fiesta Bowl, and new National Championship game was a huge coup for us.
We wanted to create a very dramatic and intense message to make viewers feel that, now that the BCS is on Fox, it has reached a new level of importance” said Robert Gottlieb, Fox Sports VP/ Creative Director.

The spot is a surreal take on the proverbial “climb to the top”. Ladders that stretch for miles into the sky above are
populated by college football players and teams all trying to climb to the top and reach the crystal Championship
Trophy that is awarded to the National Champions. Dozens of teams are seen on the ladders miles above earth as
they fight, grapple, and try to defeat each other on their journey. Classic rivalries are played out as Notre Dame and
USC engage in combat, Florida and Florida State go at each other, Ohio State unceremoniously throws Michigan off
a ladder, and a Miami Hurricane player tries to send a ladder full of opponents crashing down to earth.

The spot, directed by Fox Sports’ Robert Gottlieb and Guillermo Lecuona, was filmed over 3 days on a blue screen set
in Burbank, then edited back at Fox’s in-house facilities before being sent to the team at Buf for creation of the visual
effects and 3D modeling and animation.

“The work Buf brought to this project was amazing…” said Gottlieb, “I’ve worked with Buf on several projects now and
they just deliver at such a high level every time. I feel very fortunate to have them work with us on these projects.”

Credits

EVP Marketing - Eric Markgraf
SVP/Creative Director - Robert Gottlieb
Director - Robert Gottlieb & Guillermo Lecuona
Designer - Guillermo Lecuona
Executive Producer - Paul Andraos
Writer/Producer - Max Wanger
Music - Mic Brooling
Editor - Tom Hok
Production Co - Marsha Hunt Productions
DP - Larry Dolkart
Stunt Coordinator - Joey Box
Production Design - Paul Bickel
Visual Effects - BUF

For this new show launch, we started with three different teaser spots. We mixed hi-speed show clips with a
highly stylized 35mm film shoot helmed by Rob Hoover to create a surreal and futuristic environment that showcased athletes and their respective sports in a unique and fascinating way.

Credits

EVP Fox Sports - Eric Markgraf
SVP/Creative Director - Robert Gottlieb
Creative Director/Director - Rob Hoover
Executive Producer - Bill Battin
Writer/Producer - Jason S Scott
Visual FX/Design/Compositors - Thomas Downs, Marguerite Cargill
Editor - Junior McRae
Designer - Tom Neston
Sound Design/Original Music - Jay Hayes

Dave Mellott pitched a pretty interesting idea that hewed closely to where this spot landed,
and our boss really loved the idea of a modern “Copacabana” style club…so that’s what we did.
The harness-cam on Salley was a pain to work with (more for him then us), and we never did get
the kitchen flames just right, but Daniel Pearl’s photography and Guillermo’s glowing BDSSP cube
made it all good in the end.

Credits

EVP Marketing, FSN - Eric Markgraf
VP/Creative Director, FSN - Robert Gottlieb
Creative Director FSN - David Mellott
Director - Robert Gottlieb and David Mellott
DP - Daniel Pearl
Production Design - Shel Greb

Production Company - Marsha Hunt Productions
Fox Producer - Bill Battin
Editor - Tom Hok
Music - Dave Hodge @ FINGER LA
Flame VFX - Cari Chadwick, Rene Chamblain
Design - Tom Neston, Guillermo Lecuona

Fox Sports in-house creative team has partnered with visual effects house Digital Domain to produce a visually
arresting 60 second space epic announcing the return of the Daytona 500, airing on Fox this February.
“The Daytona 500 is a huge event for us, and we wanted to create a spot that would really grab the attention
of the casual viewer and make them pay attention to our promo” said Robert Gottlieb, Fox Sports VP/ Creative Director.

The spot takes a photo-real approach to a surreal fantasy of having NASCAR tracks criss-crossing the farthest reaches of outer
space as the sports top drivers make their way back to Earth for the Daytona 500. Set to the propulsive rhythem of the Bell Rays
“Revolution Get Down,” the spot features drivers operating in zero-gravity, endless space vistas, cars spinning out into the
inifinte reaches of the universe, and a jarringly violent re-entry to planet Earth.

The live-action pieces, directed by Fox Sports’ Robert Gottlieb and Rob Hoover, was filmed over 1 day on a green screen set
in Culver City, then edited back at Fox’s in-house facilities before being sent to the team at Digital Domain for creation of the
visual effects, 3D modeling, matte painting and animation “Working with Digital Domain was a pleasure.” Said Gottlieb,
“they’re an amazing group of artists who really understood how to take this idea and run with it”.

Credits

EVP Marketing - Eric Markgraf
VP/Creative Director - Robert Gottlieb
Visual Effects - Digital Domain
Director - Robert Gottlieb & Rob Hoover
Executive Producer - Bill Battin
Editor - Felipe Fenton, Fox Sports
Sound Design - Mic Brooling, Fox sports

Every year we seem to do an All-Star campaign that features shooting a boatload of players and hoping for the
best when we get back into the edit bay. This year was no exception. The brief called for showing the players
having fun and to incorporate San Francisco and cable cars. Done and done. Technically, it was a bit of a bear.
We had to film the players on green screen in their Florida and Arizona training camps, then months later film
plates in San Francisco, and then composite it all together to appear that the players were actually riding around
in San Francisco. A second major challenge was that while we were in the edit and composite stage, players
had to be constantly swapped out due to injury or poor performance that would make them ineligible to be all stars.
Special thanks to Olivier, Tibo, and the team at BUF for making us once again look like we (almost) know what
we’re doing.

Live Action

Director - Robert Gottlieb and Mark Denyer-Simmons
DP - Stefan Czapsky
Producer - Lissa Weiss & Marsha Hunt

Fox Sports

EVP Marketing - Eric Markgraf
SVP/Creative Director - Robert Gottlieb
SVP On Air Production - Chris Hannan
Creative Director - Mark Denyer-Simmons
Executive Producer - Bill Battin
Production Manager - Becky Schaefer
Editor - Tom Hok
Sound Design - Mic Brooling
Flame Compositing - Thomas Downs
Design - Tom Neston

BUF

Creative Director/VFX Supervisor - Olivier Dumont
Lead Flame - Thibault Debaveye

We needed a playful, fast-paced, somewhat irreverent take on a boatload of bowl games. And we wanted to
design in white. Voila! Guillermo designed some beautiful boards for this, teamed up with Mark, and off they
went to our friends at Hornet for their expertise in stop-motion. Hornet shot a bunch of the elements, we shot
some of the simpler things, then comped it all back here at our studios.

Credits

EVP Fox Sports - Eric Markgraf

SVP/Creative Director - Robert Gottlieb

Director - Guillermo Lecuona, Mark Denyer-Simmons

Creative Director - Guillermo Lecuona, Mark Denyer-Simmons

Design & Animation - Guillermo Lecuona

Flame - Thomas Downs

Editor - Nahum Chiappa

Sound Design - Jay Hayes

Executive Producer - Paul Andraos

A striking new promo for Nascar on Fox marks another creative collaboration between FOX SPORTS in-house
creative team and French animation house BUF. Combining high resolution photography with CGI cars, Fox Sports
and BUF have created a manic road race across America where Nascar’s most famous cars are seen racing at
incredible speeds and performing impossible stunts as they make their way over, under, around, and on top of
American landmarks such as Times Square, Hoover Dam, the St.Louis Arch, and the Las Vegas Strip. By paying
meticulous and careful attention to the style of the car animation, using hyper-exaggerated weight distribution and
realistic camera shakes and vibration, the creatives at FOX SPORTS and BUF have created a visually stunning
take on Nascar.

The package, including a full :60 sec graphically animated promo spot as well as a “toolkit” of animated elements which
can be integrated with live action footage, is beautifully and dramatically unique in its use of photo realism and CG animation.
It was created for FOX Sports and the NASCAR 2006 race season.

Credits

EVP Fox Sports - Eric Markgraf
VP/ Creative Director - Robert Gottlieb
Creative Director - Mark Simmons
Executive Producer - Bill Battin
Production Coordinator - Kari Pickler
Editor - Tom Hok
Sound Design - Mic Brooling
Flame - Cari Chadwick, Rene Chamblain
Design & Compositing - Guillermo Lecuona, Phillip Shtoll
CGI/3D - BUF
BUF Producer - Aurelia Abate