UFC on FOX – “Sympathy”

After a history-making deal was reached between UFC and FOX, it was time to deliver. The first fight was to be the Heavyweight Championship battle between Cain Velasquez and Junior Dos Santos. This promo had to convey the importance and excitement of this first-ever network television event. We had to use existing fight footage in a way that felt big and cinematic with a graphic treatment and style to support it.

Client – Fox Sports Media Group

Agency – Fox Sports Marketing

CMO – Eric Markgraf
SVP/Group Creative Director – Robert Gottlieb
VP On-Air Promotions – Bill Battin
Creative Director – Guillermo Lecuona
Executive Producer – Keith Hritz
Edit – Pablo Eyre
Flame Finishing – Kevin Prendiville
Sound – Mic Brooling

Comments are closed.