NASCAR on FOX – “Scanlines”

We went for an elegant graphic approach for our 2012 NASCAR package partnering with NYC-based Thornberg & Forester. “T&F produced some really unique and beautiful style frames that we loved instantly,” said Robert Gottlieb, Fox Sports Marketing SVP/Group Creative Director. Fox Sports lead creative on the project Josh Nichols added, “It was a really exciting challenge to translate such a cool pitch into a thirty second NASCAR promo.” Gentlemen start your engines!

Client – Fox Sports Media Group

Agency – Fox Sports Marketing

CMO – Eric Markgraf
SVP/Group Creative Director – Robert Gottlieb
VP On-Air Promotions – Bill Battin
Creative Director – Joshua Nichols
Executive Producer – Jason Dodd
Edit – Curtis Roen
Sound – Chris Fina
Flame Finishing – Kevin Prendiville, Simon Holden
Additional Design – Ryan Zunkley

Motion Graphics – Thornberg & Forester

Executive Producer – Elizabeth Kiehner
Producer – Javier Gonzalez
Designers – Frank Pichel, Scott Matz, Adam Grabowski, Mike Burgoyne, Jorge Peschiera, Yuki Nakajima and Angela Zhu
Animation / Compositing Artists – Mike Russo, Mike Burgoyne, Yuki Nakajiima, Jorge Peschiera, Frank Pichel, Keith Endow, Ken Krueger, Adam Grabowski, Russ Porchia and Joe Russ.

Music – Elias Arts

Executive Producer – Ann Haugen
Producer – Val Scinto
Composer – Michael Fraumeni
Creative Director – Dave Gold

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