MLB “Signs”

Leroy + Clarkson pitched us some beautiful boards that had a classic, roadside America quality. The 3D wizards at Speedshape were then pulled in for the heavy-lifting, as we had to model and animate dozens of team logos and turn them into realized vintage neon signs before the start of the season. We also teamed up with frequent collaborator, Alias Music who composed an original soul jam that became the perfect soundtrack for the campaign.

Client – Fox Sports

Agency – Fox Sports Marketing

CMO – Eric Markgraf
SVP/Group Creative Director – Robert Gottlieb
VP On-Air Promotions – Bill Battin
Creative Director – Joshua Nichols
Executive Producer – Keith Hritz
Edit – Tom Hok
Flame Finishing – Kevin Prendiville

VFX – Leroy and Clarkson, Speedshape

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