Sometimes you see something amazing but just have to wait a little while to have it all for yourself. Like those freshly baked brownies your mom would leave on the counter but wouldn’t let you eat until after dinner? I believe the technical term is “Delayed Gratification”. Sounds good, but the “delayed” part is a real pain in the ass. The amazing designers and artists at Superfad pitched us this surreal football/rocket launch a few years back. Couldn’t do it then, but got to do it now. Sweet. Our Sr. Creative Director Mark Simmons teamed up with the team at Superfad to deliver a really unforgettable piece of work. “Superfad and Mark did an amazing job bringing this to life,” said Fox SVP/Group Creative Director Robert Gottlieb, “It’s a piece we couldn’t be prouder of and really represents the quality of work we aspire to every time out.”
Client – Fox Sports
Agency – Fox Sports Marketing
CMO – Eric Markgraf
SVP/Group Creative Director – Robert Gottlieb
VP On-Air Promotions – Bill Battin
Sr. Creative Director – Mark Simmons
Producer – Lily Lam
Edit — Kirk Smith, Curtis Roen
Flame Finishing – Kevin Prendiville
Sound Design – Mic Brooling
Production Company – Superfad
Director – Will Hyde
DP – Steve McGehee
Production Designer – Jason Puccinelli
Line Producer – John Gomez
Executive Producer – Chris Volckmann
Post Production – Superfad
Executive Creative Director – Will Hyde
Creative Director – Izik Roitman
Art Director – Loren Judah
Lead 3D Artist – Matt Guzzardo
Technical Director – Robin Scher
Lead Modeler/Texture Artist – Adam Rosenzweig
3D Generalists – Ian Mankowski, Andrew Butterworth, Anton Tokar
Lighting – Russ Wooton, Julian Fitzpatrick, Anton Tokar
Simulations/FX – Phipat Pinyosophon
Lead Compositor – Joel Voelker
Compositors – Paulo Dias, Lu Liu, Paul Barkshire, Paul Cantor, Allen K. Lau, Erik Rasmussen, Anton Tokar
2D Animation – Justin Pae
Editor – Ryan Haug
Colorist – Joel Voelker
Producer – Michael Kaufman
Executive Producer – Chris Volckmann