The aim of this project was to re-launch NASCAR on Speed for the 2011 season. It was determined this piece should also be utilized as a package for the entire seasons spots, including a theme for trucks, the race for the title and all star race.

The target audience was across the board which meant creating a package that would appeal to all as well as serving as a weekly toolkit. A unique and contemporary approach was devised offering NASCAR as a sleek must see sport for fans and non fans alike.

Many challenges had to be overcome as the toolkit was required to cover different themes, a multitude of specific elements and the power to remain fresh for the year to come. It was also imperative the toolkit was functional on a number of platforms and could be used by many of the networks departments including on-air promotions, production, its website and marketing.

Mark Simmons, Senior Creative Director at Fox Sports Design, commented, “Logan certainly had the creative juices flowing on this one, and – with a great attention to detail – they produced a huge array of amazing elements for this season’s package.” Jason Dodd added that “working with the team at SPEED was great… This collaboration was a big undertaking that flowed seamlessly from development through delivery.”

Client: SPEED

Agency – Fox Sports Marketing

CMO – Eric Markgraf
SVP/Group Creative Director – Robert Gottlieb
VP, On-Air Promotions – Bill Battin
Sr. Creative Director – Mark Simmons
Director, On-Air Promotions – Jason Dodd
Edit – Tom Hok
Sound Design – Mic Brooling / Jay Hayes
Flame Finishing – Kevin Prendiville


Art Director – Dennis Go
Executive Producer – Santino Sladavic
Producer – Toby Sowers
Designer – Bryan Louie
Storyboard artist – Ed Traquino
3D Supervisor – Trentity DeWitt
3D Modeler – Jon Dorfman
3D Modeler – Paul Liaw
3D Modeler – Housein Rodrigo Cornell
3D Animator -Mike Garcia
3D Animator – Carlos Sandoval
3D Animator – Roger An,
3D Lighter – Laura Sayan
Compositor – Chris West
Compositor – Theo Daley
Compositor – Dave LoGiudice
Compositor – Eric Concepcion

Music – Elias Arts

Executive Producer – Ann Haugen
Producer – Val Scinto
Composer – David Wittman
Creative Director – Dave Gold

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