The Daily

The guys at The Daily called and said Mr. Murdoch had specifically asked for “the Fox Sports guys in LA” to do a commercial announcing the new iPad app to air in the Super Bowl. The bad news? The Super Bowl was 14 days away when they called. Two weeks to produce a Super Bowl spot was a little tighter time-frame then we would have wanted, but we called on some good friends, rolled up our sleeves, and sprinted as fast as we could to get a spot together in time for the big game.

Client: The Daily

Agency: Fox Sports Marketing

CMO – Eric Markgraf
SVP/Group Creative Director – Robert Gottlieb
VP On-Air Promotions – Bill Battin
Live Action / Creative Director – Guillermo Lecuona
Director On-Air Promotions – Jason Dodd
Edit – Tom Hok
Sound Design – Mic Brooling
Flame Finishing – Kevin Prendiville
App Animations & Design – Ryan Zunkley

VFX & CG – La Huella
Design – Three Legged Legs
VFX – Radium

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