Fuel TV – “Fearless Wednesdays”

We had the opportunity to put together a campaign for FUEL TV’s eclectic Wednesday night lineup, “Fearless Wednesdays.” Coming up with a cohesive look for programming that ranges from Australian lifeguards to redneck daredevils would be a daunting task for a network that doesn’t have charismatic and beautiful on-screen talent at its disposal. Fortunately, FUEL TV was not lacking in that department.

Title: Fearless Wednesdays

Client: Fuel TV

Agency: Fox Sports Marketing

CMO – Eric Markgraf
SVP/Group Creative Director – Robert Gottlieb
VP On-Air Promotions – Bill Battin
Creative Director – Josh Nichols
Director on-Air Promotions – Jason Dodd
Production Manager – Rita Mazmanian
Copywriter – Robert Gottlieb/ Josh Nichols
Edit – Kirk Smith
Sound Design – Mic Brooling
Flame Finishing – Kevin Prendiville

Production: Fox Sports Design

Director – Robert Gottlieb / Josh Nichols
Producer – Lissa Weiss
DP – Omer Ganai
Production Designer – Wendy Samuels

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