FUEL TV IDs “Bike”

We were thrilled when our friends over at FUEL TV asked us to create some new on-air IDs. Fox Sports Creative Director, Josh Nichols, found modern-day warrior Lynn Thompson’s YouTube videos and recognized a star right away. A full day of medieval swordplay, meat-bikes and FUEL TV’s very own Chelsay Klikunas led to one of our more memorable shoots to date.

Note: all the Meat utilized in this video were carefully preserved and donated to the Ventura County Rescue Mission.

Without further ado, get ready for some serious shredding.


Title: “FUEL TV ID”
Client: Fox Sports Marketing

Agency: Fox Sports Design

CMO – Eric Markgraf
SVP/Group Creative Director – Robert Gottlieb
VP On-Air Promotions – Bill Battin
Creative Director – Josh Nichols
Producer – Vincent D’Angelo
Live Action Producer – Lissa Weiss
Production Manager – Rita Mazmanian

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