We’ve just recently begun doing work for some of the other networks within the Fox universe, and this Fox Soccer Channel
spot is an example of why we’re thrilled to have the opportunity to branch out a bit. Creative Director Jason Scott reached out
to one of our all-time favorite CG partners, Important Looking Pirates (ILP), to bring to life a soccer ball that opens up into a
globe and connects the soccer world together. The result is a beautiful, clean, and hyper-stylized look for one of Fox Soccer
Channel’s flagship shows.
“We really focused on achieving a design that was very minimal and sparse, but elegant and captivating at the same time”
said Scott. Fox Sports Design Keith Hritz, who has worked on several projects now with Stockholm-based ILP, added…
”We love working with Yafei, Frida, and Niklas and the ILP team. Their work is amazing and they handle all the bumps along
the way with tremendous calm and grace”.
CREDITS
Title: “Fox Soccer Report”
Client: Fox Sports Marketing
Agency: Fox Sports Design
CMO – Eric Markgraf
SVP/Group Creative Director – Robert Gottlieb
Creative Director – Jason Scott
On-Air Promotions Director – Keith Hritz
Edit – Tom Hok
Audio Mix – Jim Mitchell
CG – Important Looking Pirates
VFX producer – Frida Färlin
VFX supervisor – Yafei Wu
VFX lead – Daniel Rådén
VFX team – Bobo Skipper, Niklas Nyqvist, Björn Malmgren, Sebastian Rosso
Thu, Jun 17, 2010
*Best Of, Featured, Soccer