“We looked at hundreds of Gas Stations across the US for the perfect spot, believe or not it’s not easy these days to find that perfectly cool retro station with timeless flavor.” said Danforth. However, with the help of Production Designer Robert DeVico and DP Daniel Pearl, “we were able to create this really warm, mystical space” said Scott.
Warm, inviting, slightly mysterious, and evocative of a time and place that may no longer exist (and may never have in the first place), this Daytona 500 commercial is unabashedly emotional, and far different than any other NASCAR spot we’ve produced in the past. And that alone makes it something we’re excited about.
CREDITS
Agency – Fox Sports Design
Client – Fox Sports Marketing
Agency: Fox Sports Design
EVP Marketing – Eric Markgraf
SVP/Creative Director – Robert Gottlieb
VP On-Air Promotions – Bill Battin
Creative Director – Blake Danforth
Sr. Writer/Producer – Jason Scott
Edit – Kirk Smith
Music & Sound Design – Mic Brooling
Flame – Kevin Prendiville
Designer – Guillermo Lecuona
Live Action Shoot
Director – Blake Danforth & Jason Scott
DP – Daniel Pearl
Producer – Marsha Hunt & Lissa Weiss
This entry was posted on Friday, February 5th, 2010 at 9:15 am. It is filed under Featured, FOX, NASCAR, NEWEST and tagged with Creative Director Blake Danforth, Guillermo Lecuona, Sr. Writer/Producer Jason Scott, SVP/Creative Director Robert Gottlieb. You can follow any responses to this entry through the RSS 2.0 feed.
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