Having trouble keeping track of all the brand new MLB ballparks? Maybe you need the ultimate MLB GPS mapping
system to help you locate Fox’s game of the week? It’s not for the dashboard of your car, it’s our new MLB package that
looks so cool I’m sure Google Maps is thinking “how did they do that?”.
Well, we have Superfad to thank for this cool package. The concept really began as a simple idea on paper that had
limitless potential. The timeline was quick and our in-house design team got involved, and early collaboration with
Superfad helped to flesh out a dimensional, topographic, and lively environment. “This kind of creative collaboration is
rare but Superfad graciously welcomed the input, specifically on some nice design from in house designer, Christian
DeCastro,” Creative Director Blake Danforth pointed out.
The design was one thing but the execution and animation of this package was no small miracle. A 3D world complete
with cloud formations and flocking birds, accurate topography, push pins dropping and a threading string animation that
had a life of its own. These guys are good (Superfad), and they took this idea of the United States of Baseball and really
made it come alive. Each ballpark around the country is an architectural replica of the real thing and the 20 plus cities
feature signature icons and topographic details. Superfad sourced over 100 geographic data sets to create the 20
different locations. A library of over 400 textures was created to give each stadium it’s trademark details from the brick on
the walls to the grass on the field. Let’s just say Lewis and Clark would be impressed.
CREDITS
Title: “The United States of Baseball”
Client: Fox Sports
Product: MLB on Fox Toolkit
Production Company: Superfad
Agency: Fox Sports Design
Eric Markgraf – EVP Marketing
Robert Gottlieb – SVP/Creative Director
Bill Battin – VP On-Air Promotions
Blake Danforth – Creative Director
Keith Hritz – Producer
Tom Hok – Editor
Mic Brooling – Music & Audio Design
Jay Hayes – Audio Design
Thomas Downs – Flame
Christian DeCastro – Designer
Production Company: Superfad
3D/2D Supervision
Executive Creative Director: Will Hyde
Creative Director: David Viau
CGI Supervisor: Dade Orgeron
3D Generalists: John Cherniack, Sarah Bocket, Fatt Moley, Cody Smith, Phiphat Pinyosophon
Compositors: Jance Allen, Sohee Sohn, Paulo Diaz
Editor: Charles Jenson
Senior Producer: Chris Volckmann
Executive Producer: Rob Sanborn
Music – “Mistress Mable” by The Fratellis
Wed, May 13, 2009
Featured, MLB