NASCAR “Engine City”

NASCAR // Engine City

Nascar hit the airwaves in February, and with that came one of the department’s most sought after campaigns.

This year Jason Scott and Mark Denyer-Simmons brought “Engine City” to the masses. It was a hyper-surreal interpretation of what goes on in one of the massive engines of a NASCAR during a race. BUF was the production Inc. that did all of the heavy lifting once Mark and Jason flushed out the idea. Fortunately during pre-production the remastered Blade runner DVD was hitting the shelves so there was plenty of inspiration front and center. Done completely in CG, “engine City” really captured the essence of the fury and power that is Nascar.

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STORYBOARDS

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Credits

EVP Fox Sports – Eric Markgraf
SVP/Creative Director – Robert Gottlieb
Lead Creatives Jason Scott & Mark Denyer-Simmons
Executive Producer – Bill Battin
Editor – Kirk smith
Production Company – Buf
Audio – Mic Brooling


This entry was posted on Sunday, June 15th, 2008 at 4:25 pm. It is filed under *Best Of, BEST OF, NASCAR and tagged with , , . You can follow any responses to this entry through the RSS 2.0 feed.

2 Responses to “NASCAR “Engine City””

  1. Heavy Backpack - A Creative Catalogue » Fox Sports Nascar spot says:
    August 21, 2008 at 5:22 pm

    [...] New works by Fox Sports including this high end rich 3D spot for Nascar [...]

  2. Fox Sports Design lands 2 Emmys | Fox Sports Design says:
    May 15, 2009 at 4:56 pm

    [...] Outstanding Sports Promotional Announcement MLB All-Star Game ‘Rafters’ & Outstanding Sports Promo NASCAR on FOX ‘Engine City’ campaign. [...]