MLB All-Star Game “Rafters”

Yankee Stadium’s iconic facade, along with giant billboards of today’s greatest baseball
stars, magically appear across New York City to herald the arrival of the final All-Star Game
ever at legendary Yankee Stadium.

To promote the landmark final All-Star Game at Yankee Stadium this July, the Fox Sports in-house Creative Group came
up with a concept of having Yankee Stadium’s famous white facade animate and appear on iconic New York landmarks,
while massive mechanical billboards of todays star players simultaneously start appearing on top of skyscrapers. To achieve
the visual effects needed to bring the spot to life, Fox Sports’ creative team once again partnered with Paris based visual
effects house BUF.

FOX Sports SVP/Creative Director Robert Gottlieb and Designer Guillermo Lecuona created the campaign based on boards
designed by Lecuona, and Gottlieb and Lecuona co-directed the 2 day live action shoot on location in New York. Fox Sports
Flame artist Kevin Prendiville was able to previz many of the animation sequences, which allowed FOX Sports and BUF to
lock in the editorial before shooting a single frame. The final spot features a seamless blend of stock footage, stills, and
35mm film along with RED camera footage shot in New York.

“The biggest challenge we faced on our shoot was getting the cameo by Derek Jeter and Alex Rodriquez. We had them on
set for about 9 minutes, and we shot in front of the stadium just a few hours before a game against the Red Sox, so it was
a really crazy scene to pull off” said Gottlieb.

Editor Kirk Smith found the perfect track to convey the emotional sense of awe and anticipation the spot called for with
“Lazy Eye” by Silversun Pickups, and the amazingly detailed sound design by Fox Sports Mic Brooling brought New York
to life.

Live Action

Director – Robert Gottlieb and Guillermo Lecuona
DP – Mott Hopfel
Producer – Lissa Weiss

Fox Sports

EVP Marketing – Eric Markgraf
SVP/Creative Director – Robert Gottlieb
Design & Creative – Guillermo Lecuona
Executive Producer – Bill Battin
Coordinating Producer – Becky Schaefer
Editor – Kirk Smith

Flame Compositing & Design – Kevin Prendiville
Sound Design – Mic Brooling

BUF

Supervisor – Lucas Salton
VFX Supervisor & Flame artist – Thibault Debaveye
Producer – Audrey-Anne Bazard

Year – 2008

Comments are closed.