This FSN spot was designed entirely in-house in a single mac with no budget. The first set of boards turned out a little too conservative and corporate looking, so we went nuts with the next ones. We designed a patchwork of visually dense and varied frames which became the style for the spot. Originally we wanted to use sets of animated stills exclusively, but ended up running out of time and had to throw some b-roll in the spot to keep the energy up and hopefully the viewer interested.
Credits
Creative Director – Rob Hoover
Design/Animation – Tom Neston
Edit – Kirk Smith
Sound Design – Jay Hayes
Sat, Jun 14, 2008
MISC.