The goal was to brand foxsports.com as a destination for fantasy football owners by establishing it as the home
of LaDainian Tomlinson. The brief was explicit in that they wanted to feature Tomlinson throughout the entire spot,
make it dialog and comedy based, and let fantasy players know that foxsports.com was a legit player in the field.
Audience was fantasy players who didn’t know foxsports had fantasy leagues. We would only have LT for 6 hours
total, and had to shoot all his scenes in that time. Because he’s no actor and this was a dialog spot, and we had
so little time with him on set, the main challenge was to get a decent performance from LT and achieve a coherent,
fun spot.
Credits
EVP Marketing, Fox Sports – Eric Markgraf
SVP/Creative Director, Fox Sports – Robert Gottlieb
Director – Robert Gottlieb
Fox Sports Exec. Producer – Paul Andraos
Editor – Junior McCrae
Flame – Marguerite Cargill
Grfx. Design/Visual Effects -Tom Neston
Audio – Mic Brooling
Sun, May 4, 2008
MISC.