Fox Sports Design

Fox Sports in-house creative team has partnered with visual effects house Buf to produce a visually arresting spot
announcing the arrival of College Football’s Bowl Championship Series to Fox this season.

“Getting the Orange Bowl, Sugar Bowl, Fiesta Bowl, and new National Championship game was a huge coup for us.
We wanted to create a very dramatic and intense message to make viewers feel that, now that the BCS is on Fox, it has reached a new level of importance” said Robert Gottlieb, Fox Sports VP/ Creative Director.

The spot is a surreal take on the proverbial “climb to the top”. Ladders that stretch for miles into the sky above are
populated by college football players and teams all trying to climb to the top and reach the crystal Championship
Trophy that is awarded to the National Champions. Dozens of teams are seen on the ladders miles above earth as
they fight, grapple, and try to defeat each other on their journey. Classic rivalries are played out as Notre Dame and
USC engage in combat, Florida and Florida State go at each other, Ohio State unceremoniously throws Michigan off
a ladder, and a Miami Hurricane player tries to send a ladder full of opponents crashing down to earth.

The spot, directed by Fox Sports’ Robert Gottlieb and Guillermo Lecuona, was filmed over 3 days on a blue screen set
in Burbank, then edited back at Fox’s in-house facilities before being sent to the team at Buf for creation of the visual
effects and 3D modeling and animation.

“The work Buf brought to this project was amazing…” said Gottlieb, “I’ve worked with Buf on several projects now and
they just deliver at such a high level every time. I feel very fortunate to have them work with us on these projects.”

Credits

EVP Marketing - Eric Markgraf
SVP/Creative Director - Robert Gottlieb
Director - Robert Gottlieb & Guillermo Lecuona
Designer - Guillermo Lecuona
Executive Producer - Paul Andraos
Writer/Producer - Max Wanger
Music - Mic Brooling
Editor - Tom Hok
Production Co - Marsha Hunt Productions
DP - Larry Dolkart
Stunt Coordinator - Joey Box
Production Design - Paul Bickel
Visual Effects - BUF