We wanted something that would feel really grand and epic for this combo Super Bowl/Daytona spot and decided to make falling flags of giant scale the core of the piece. Production Designer Greg Blair did a ton of R&D to get the right fabric for the giant flags, and come shoot day they fell with exactly the elegance and beauty we were hoping for.]
EVP Marketing, Fox Sports – Eric Markgraf
VP/Creative Director, Fox Sports – Robert Gottlieb
Director – Robert Gottlieb
Creative Director – Mark Denyer-Simmons
DP – Daniel Pearl
Production Company – Marsha Hunt Productions
Fox Producer – Paul Andraos
Writer/Producer – Jason Scott
Sound Design – Mic Brooling
Design – Tom Neston
Editor – Tom Hok, Phillip Shtoll
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