Fox Sports Design

A vending machine is a lot like the NFL, don’t you think? They both have too much good stuff, usually
overstimulate you, and always seems to bring a smile to your face. We wanted to create a machine that
presented the viewer with endless possibilities of football Sunday. We referenced vending machines old and
new and even referred to the high-end automotive assembly plant of Volkswagen in Germany for the mechanics.
The spot has a high energy and a constant moving energy that delivered fans to the game each week pumped
for some football.

Credits

EVP Fox Sports - Eric Markgraf
SVP/Creative Director - Robert Gottlieb
Visual Effects - Blind / Speedshape
Creative Director - Blake Danforth
Creative Director - Dave Mellott
Executive Producer - Paul Andraos
Editor - Dylan Way
Music Composer - Mic Brooling
Sound Design - Jerry Garszva
Flame - Marguerite Cargill
Flame - Thomas Downs
Design / Animation - Tom Neston
Design / Animation - Guillermo Lecuona