Fox Sports Design

A vending machine is a lot like the NFL, don’t you think? They both have too much good stuff, usually
overstimulate you, and always seems to bring a smile to your face. We wanted to create a machine that
presented the viewer with endless possibilities of football Sunday. We referenced vending machines old and
new and even referred to the high-end automotive assembly plant of Volkswagen in Germany for the mechanics.
The spot has a high energy and a constant moving energy that delivered fans to the game each week pumped
for some football.

Credits

EVP Fox Sports – Eric Markgraf
SVP/Creative Director – Robert Gottlieb
Visual Effects – Blind / Speedshape
Creative Director – Blake Danforth
Creative Director – Dave Mellott
Executive Producer – Paul Andraos
Editor – Dylan Way
Music Composer – Mic Brooling
Sound Design – Jerry Garszva
Flame – Marguerite Cargill
Flame – Thomas Downs
Design / Animation – Tom Neston
Design / Animation – Guillermo Lecuona