The fastest NASCAR race meets the fastest thrill ride in our Daytona Motor Speedway spot. We strategically combined the ups downs twists and turns of a rollercoaster with the speed and aggression of Daytona’s racing.
Credits
EVP Marketing, Fox Sports – Eric Markgraf
SVP/Creative Director – Robert Gottlieb
Creative Director – Keith Woodmass
Writer/Producer – Jason Scott
In-House Producer – Bill Battin
Sound Design – Mic Brooling
Mac Design – Tom Neston, Guillermo Lecuona
Editor – Noel Oliver, Tom Hok
CGI/3D Animation – Buf
Year – 2005