A striking new promo for Nascar on Fox marks another creative collaboration between FOX SPORTS in-house creative team and French animation house BUF. Combining high resolution photography with CGI cars, Fox Sports and BUF have created a manic road race across America where Nascar’s most famous cars are seen racing at incredible speeds and performing impossible stunts as they make their way over, under, around, and on top of American landmarks such as Times Square, Hoover Dam, the St.Louis Arch, and the Las Vegas Strip. By paying meticulous and careful attention to the style of the car animation, using hyper-exaggerated weight distribution and realistic camera shakes and vibration, the creatives at FOX SPORTS and BUF have created a visually stunning take on Nascar.
The package, including a full :60 sec graphically animated promo spot as well as a “toolkit” of animated elements which can be integrated with live action footage, is beautifully and dramatically unique in its use of photo realism and CG animation. It was created for FOX Sports and the NASCAR 2006 race season.
Credits
EVP Fox Sports – Eric Markgraf
VP/ Creative Director – Robert Gottlieb
Creative Director – Mark Simmons
Executive Producer – Bill Battin
Production Coordinator – Kari Pickler
Editor – Tom Hok
Sound Design – Mic Brooling
Flame – Cari Chadwick, Rene Chamblain
Design & Compositing – Guillermo Lecuona, Phillip Shtoll
CGI/3D – BUF
BUF Producer – Aurelia Abate
This entry was posted on Friday, April 18th, 2008 at 12:09 pm. It is filed under *Best Of, BEST OF, NASCAR and tagged with Creative Director Mark Denyer-Simmons, Guillermo Lecuona, SVP/Creative Director Robert Gottlieb. You can follow any responses to this entry through the RSS 2.0 feed.
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