Nascar “Gas Station”
In the past, we focused on creating CG epics to portray the power, speed, and thrills of NASCAR. However, this season we consciously made a sea change in direction and decided to try to find a much more emotional and humanistic connection to the sport. “Gas Station” is a continuation of that approach.
14. January 2010
NASCAR on FOX “Diner”
We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.
14. January 2010
NASCAR on FOX “Projection”
We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.
14. January 2010
NASCAR on FOX “Track”
We recently were asked to create some new NASCAR spots that would connect emotionally with core, long-term NASCAR fans. The brief called for us to reaffirm the cultural connections of God, Country, and Family that many Nascar fans see as the heart of their sport.
29. January 2009
NASCAR “Underground”
Maybe it’s the speed, maybe it’s the power, or maybe it’s just the ear-splitting noise, but something about tackling a new NASCAR project always inspires a lot of really interesting and fun ideas for us to dive into, and this year was no exception.
22. October 2008
MLB Playoffs “Newsstand”
Headlines change, covers suddenly animate, and players burst from the confines of the printed page in this campaign for the NLCS and World Series.
FOX SPORTS DESIGN REEL
PSDTUTS+INSP
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5. February 2010
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